Toys R Us .... Helping Us Keep The Kiddos Safe

TOYS"R"US, INC. LAUNCHES NATIONAL PROGRAM TO SPOTLIGHT POTENTIALLY
UNSAFE BABY PRODUCTS STILL IN THE MARKETPLACE



Company's "Great Trade-In" Event Encourages Parents to Exchange Used
Cribs, Car Seats and Other Baby Products at Babies"R"Us and Toys"R"Us
Stores Nationwide



WAYNE, NJ (August 26, 2009) - Toys"R"Us, Inc. today unveiled a national
program that provides customers the opportunity to trade-in used cribs,
car seats and other baby products in exchange for savings on a new item.
The "Great Trade-In" event is designed to call attention to the fact
that, due to safety concerns, certain used baby products, such as car
seats and cribs, are not the best candidates to be handed down or
resold.



Safety experts have recently reported that sales of used products are on
the rise and are warning consumers to be cautious about purchasing
second-hand children's items. The "Great Trade-In" event places an
emphasis on specific old or second-hand baby products that may be
potentially unsafe, but are still in circulation. According to consumer
advocacy organization Kids In Danger (KID), in general, less than 30% of
affected items are returned when a baby product is recalled. Beyond
recalls, certain older and used baby products can raise other concerns.
This could include products that have been damaged or others where
advances in product safety have rendered older models non-compliant with
the latest standards.



During the "Great Trade-In" event, which begins Friday, August 28 and
continues through Sunday, September 20, all Babies"R"Us and Toys"R"Us
locations nationwide will accept returns of any used cribs, car seats,
bassinets, strollers, travel systems, play yards and high chairs in
exchange for a 20% savings on the purchase of any new baby item, in any
of these product categories, from select manufacturers.



"In today's economy, we are all looking for ways to stretch our dollars,
but in doing so, children's safety should not be compromised," said
Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "We hope this program
will help raise awareness of the importance of being vigilant about
potentially unsafe children's items that may still be in the
marketplace, while encouraging customers to use the 'Great Trade-In'
event as an opportunity to remove used baby products, such as cribs and
car seats, from their garages and attics."



Safety agencies, such as the Consumer Product Safety Commission (CPSC),
have noted that it continues to be challenging to get dangerous products
out of the home following a product recall. The CPSC advises parents to
check its website, www.cpsc.gov, to make sure a product has not been
recalled before using or purchasing it second-hand. In addition, parents
should be aware that used baby products can raise other safety concerns.
For example:

Federal and voluntary standards and regulations for safety testing,
particularly for cribs, have changed significantly over the past few
years, and older products may not have been produced to meet these
stringent requirements;

Car seats can sustain damage in an accident that may not be visible to
the naked eye, but could prevent the seat from functioning properly;

Car seats have expiration dates, as the materials can deteriorate over
time, potentially making the car seat less effective in a crash. Parents
can check with the car seat manufacturer to determine the recommended
period of use for a particular car seat;




Certain baby products, particularly car seats, are regularly introduced
with new innovations in technology that can improve the products' safety
efficacy;

Products made of or that contain certain materials, like wood and
plastic, for example, can deteriorate when exposed to extreme weather
conditions, like heat, potentially compromising safety integrity; and

Parts or instruction books for proper assembly, installation or use may
be missing.

It can be difficult for consumers to determine whether used baby
products are safe, and with so many ways to purchase used products, it's
important for parents to be informed and vigilant when making purchasing
decisions. And, because consumers often do not know the history of a
second-hand baby product, leading safety organizations such as Safe Kids
USA recommend not purchasing used car seats, for example. Additionally,
the CPSC advocates not purchasing used items that have a history of
safety problems, including cribs, play yards and bassinets.



Manufacturers participating in the "Great Trade-In" event include Baby
Cache, Babi Italia, Baby Trend, Bertini, Britax, Chicco, Contours by
Kolcraft, Cosco, Delta, Eddie Bauer, Evenflo, Graco, Jeep, Nature's
Purest by Summer Infant, Safety 1st and Sorelle. Customers can save 20%
on a new purchase, from any of the specified product categories and from
any of the aforementioned manufacturers, in Babies"R"Us and Toys"R"Us
stores nationwide on the day they trade in their used item. Day care
centers or other organizations who wish to exchange items in bulk are
encouraged to contact their local Babies"R"Us or Toys"R"Us store prior
to returning their used items to ensure adequate availability of new
merchandise.



Customers can visit the company's Safety website, Toysrus.com/Safety,
for the latest information on product safety and to sign up to receive
product recall notifications by e-mail.